by vshepherd | Jun 25, 2012 | typography
. ONE International Organization Rally sign, welcome page for website and t-shirt for ONE International organization. A diverse grassroots organization that began when several groups found a common goal, merged together to eradicate poverty and aids around the world. [1] Bono is perhaps the most well-known spokesperson for ONE, he is also a founder. ONE first caught my attention through another form of communication – design, with its (red) campaign. Selling t-shirts, bracelets, jewelry as well as special edition Converse shoes. ONE concerns itself with advocacy and works closely with policy leaders around the world, predominantly Africa. With 3,000,000 members around the world major accomplishments have been realized. A partial list of accomplishments: •Additional 450 million for debt relief for Haiti following a devastating earthquake •provide life saving medicines to roughly 4 million Africans •create 300,000 jobs and promote exportation out of Africa [3] Issues ONE is working on: •AIDS/HIV and diseases •poverty •agriculture •debt cancellation •climate •water and sanitation •education •development assistance •trade [4] Reflection of the typography used in the organization, particularly the logo. The logo itself often reversed in a black circle is very strong. ONE is set in a bold, simple typeface. It appears to be condensed with a very narrow counter. The negative space doesn’t intrude deeply into the letterform which helps the logo standout against the black. When done in red with the parenthesis surrounding the word (one) the typography becomes a message of inclusion – we are all one nestled into the brackets. The website is very clean often one in black, white and shades of gray. The current page is...
