My creative process begins before I have an assignment. Naturally curious and desiring to learn, I explore as much as possible —new ideas, new ways to use typography, software, illustrative styles. And I observe — all the time. What are other designers doing, what are the trends? I look for ideas and ways to solve design challenges. When I begin a project, the first step is to research. What’s being done in similar areas, what does the collateral materials look like, what about branding? Research includes ways to communicate, as much background information about the client or project as possible.
Brainstorming is process within a process. Mind mapping, word lists, word or idea associations, thumb-nailing, shower theory – step away for awhile, crazy ideas, more sketching. After arriving at several options it is time to analyze — have the objectives been meet? Does it communicate the message clearly? If so then I move onto ideation or the digital (or non) solution. Another round of analysis. It’s either on to refinement or back to the drawing board. This is not really the end, the final is never the final until it is approved by the client.
One thing about the creative process is that is fluid, entailing far more research than ever thought.
The course reading this week mentions the concept many young designers have – that designs magically appear out of nowhere, perhaps intuitively. While this is true to some extent, life and experience contribute to the process. You cannot work isolated, away from the happenings of the world. The ability to fit life into your work is what give your work humanity and relevance.
COLLABORATION
My skills set includes the ability to find creative solutions to problems. Conceptual solutions to any range of problems. I am thoroughly involved in the process of design and mentoring/teaching young designers. I can bring out their creativity. In the simplest terms print is my area. Trying to push what I know in others, multi-media and web are areas that I would welcome collaboration. Yet my make up is that of being a team player so working with a group in any capacity would be interesting. Although the real need for each member of the team to feel a par tof the over all end product is necessary.
The idea of being or growing into some one who is involved in design systems is exciting. Finding the solution that is new and fresh without worry of limitations of skills is an excellent reason in itself to work with others who strengths balance and enhance your own.