by vshepherd | Jul 23, 2012 | typography
Neville Brody, a London-based designer, began to breaking rules and informing design trends in the 1980s. Brody felt that art had lost its human-ess. While an art student, this consideration played on his deciding whether to do design or art. He wondered “why can’t you take a painterly approach within the printed medium.” (Meggs, 479-80) It was an expression of emotive art which Brody was aiming – the ability to not hold back in design. This was in response to the International style that had been in vogue. The International Style was based on the grid and clean communicative message where the authorship of the designer was reduced in favor of a universal message. http://megsmcg.files.wordpress.com/2011/11/va12cvwe.jpg Because Brody never learned proper typographic techniques, his designs were developed through his own experimentation. (Meggs, 481) Early on with his work for FACE magazine (English) his ability to demonstrate deeper meaning in his layouts. The use of repeated elements, contrast and the use of glyphs as graphic elements all work to create a hierarchy of interest and meaning. http://lisathatcher.wordpress.com/2012/01/14/neville-brody-a-type-of-art/ Nike ad Brody has a fearless approach to design. He states in an interview for The Architectural Review, “For there are, he says – in typography as in other things – no real rules; what we habitually regard as rules are really just assumptions too often unexamined.” (Farrelly 11 March 2011) In 2010 Brody attempted to unlock “unlock creative fires and ideas” by holding an Anti Design Festival. This was in response to what he deemed as “25 years of cultural deep freeze.” In addition to his independent works and lectures, he works with...
